Bloggen interessant voor kleine bedrijven

In de Chicago Tribune een artikel onder de titel Marketing latest field to get ideas, attention from blogs. Een paar voorbeeldblogs zijn Fitzgerald Associates en Gizmo Design
Wat tips:

“Before you launch your blog, research existing blogs, noting what you like or don’t like about other blogs. And make sure you have something to say. Think about what you’re going to write about and why anybody would read it, Ochman said.
If you don’t think you can sustain an interesting, updated blog, the medium might not be effective for your company, Weil said. “This is such a cool phenomenon, but as the buzz quiets down, it’s going to be `Oh, yeah. I have to keep it up,'” she said, noting, “Not everyone likes to write.”
If you do pursue it, you’ll want to come up with a writing style, or tone, that’s professional but conversational, suggested blog watcher Susan Solomon, who teaches marketing communications at the University of California at Irvine.
You don’t want to be overly chatty, and avoid stream of consciousness at all costs, she said, because it wastes people’s time. “A good blog is topical and knows what’s on people’s minds at the time,” she said.
Keep it short. Few people have time to plow through tomes, Ochman said. She recommends entries of no more than 300 words. A sentence or two setting up a link to a pertinent article or study can effective because of its efficiency for all involved.
Keep the content fresh. FitzGerald figures he’ll never run out of blog material because he has some 100,000 words already on his Web site, from book chapters to previous articles.”

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