“You need to connect with your readers. You can’t talk down your readers the way old-school business has. They become part of the business; that’s inherent to the Internet. Businesses have a new responsibility to add new voice to their business. It’s not about brochures and salesmanship. Blogs let you get direct feedback on things if you’re not afraid to have comments – both good and bad. People really like companies that respond to their feedback. We see that in our forums”
iPodLounge is in 2001 opgezet door Dennis Lloyd en Dennis Martin en verslaat alle ontwikkelingen op het gebied van geluidstechnologie.
(bron: Buzz Marketing with Blogs for Dummies, Susannah Gardner)
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