en wel 47%, althans volgens een onderzoek van Simmons. En dat onder 74.996 inwoners van Amerika.
"Survey participants were asked, for instance, to rate TV shows,
magazines and Web sites based on how "inspiring" they were or how much
they provided fodder for conversation. Ad "receptivity" was gauged on
how willing people were to view or read advertising in a given medium
because of its relevance."
Lees het hele artikel uit MediaPost Publications.
No comments yet.